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If you Want your Website to Get on the First page of the most important search engines, you need to understand
how these search engines work. You can use this knowledge to better target your website to what the search engines
are looking for when they scan your site for data. |
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The first way that search engines work is to gather the data that they need to display the most relevant search results.
To this end, each search engine has spiders that will crawl your website, scanning page after page of data to record in
their search engine index. Some search engines like Google has numerous spiders, while the smaller search engines
only have a handful. |
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Using the data garnered during the spiders' crawls on the websites, the search engines will then use algorithms to
determine which websites are most relevant for their visitors' queries. For example, if you type in "yellow Puma sneakers
women", the algorithm will determine which website is most relevant to this query. Some of the factors in the algorithm
include the copy on your website, the Title tags on the pages, how frequently certain keywords are repeated on the page
and links from other websites pointing to your site. By revising these factors to cater to your website's products or services,
you can see higher ranking on the search engine results pages.
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Contact us here to get into a conversation about how your website most benefit from Search Engine Optimization. |
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